Care Map Expert

Expert Commentary

Care Economy

What family care costs, who pays for it, and who does the work.

As featured in

  • Good Morning America
  • TODAY
  • The New York Times
  • The Wall Street Journal
  • CBS
  • FOX
  • TIME
  • HuffPost
  • Parents

The care economy is often discussed in the language of policy and markets. What gets lost is how those systems land inside a household: the tradeoffs families make, and the people, frequently unseen, who do the work of care.

Tammy speaks to the human side of the care economy, grounded in how families and caregivers actually experience it.

Inside a household, the care economy shows up as a series of tradeoffs. A parent weighs a nanny against daycare against cutting back hours. An adult child weighs in-home help against a move, and both against their own job. A professional caregiver weighs one placement against another that might be steadier. Tammy speaks to those tradeoffs concretely, without reducing them to a price comparison.

Coverage that stays at the level of systems can make family care sound abstract. Tammy connects the larger conversation to the decisions a working parent or adult child is making this month, which helps audiences see themselves in the story.

She can also speak to how organizations fit into that picture: employers designing caregiving support for their workforce, care platforms building products for families, and agencies and marketplaces placing professional caregivers. Her focus stays on what helps families and caregivers make sound decisions.

For producers and editors

Angles She Can Speak To

  1. What family care really costs

    The financial, career and emotional costs families weigh, beyond the price of a service.

  2. Who pays for care

    How the cost of care is shared among families, employers and caregivers themselves.

  3. The people who do the work

    The professional caregivers behind family care, and what supports steadier, more respectful placements.

  4. Care as a workplace issue

    Why caregiving shows up at work, and what organizations can reasonably do about it.

  5. Where care platforms fit

    What technology and marketplaces can change in the care economy, and what they cannot.

  6. The unpaid work of families

    How the care that relatives provide without pay shapes careers, relationships and households, and why it deserves more recognition.

  7. Placement is not the finish line

    Why caregiver placement is better treated as the start of a care system, with onboarding and support, than as a one-time transaction.

  8. When an arrangement breaks down

    What families lose in time, trust and continuity when a care arrangement fails, and why careful planning is part of what care really costs.

What She Brings

Tammy has twenty years of experience working with families, caregivers and organizations across the caregiving landscape. She speaks to economic questions through the lens of real household decisions, not policy positions.

Through Care Map Expert™ she advises employers, health tech and care platforms, and caregiver agencies and marketplaces, alongside her family consulting. She has been featured on NBC's Today Show and Good Morning America and in The New York Times, and was a featured expert in recent Care.com and Babylist coverage of childcare.

She is available for broadcast segments, print and digital interviews, podcasts, panels and keynotes. Send the outlet, the angle you have in mind and your deadline through the contact form, and note whether the piece is live, taped or written. She can prepare focused talking points for a specific angle.

Tammy Gold, MSW, LCSW, CEC. Licensed Clinical Social Worker in California (#136364), New Jersey (#44SC05528100) and Oregon (#L16530).

Media commentary is educational. It does not create a therapist–client relationship, and no client stories or identifying details are ever shared.

Related Reading

Caregiving Load Is a Workplace Issue

What employers see first, and what is actually happening at home.

Related Pages

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